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DeHeng Advised E-commerce Company Starmerx on C Round Financing

2019-2-28


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On December 18, 2018, the cross-border e-commerce company Shenzhen Starmerx E-Commerce Co., Ltd. (hereinafter referred to as "Starmerx") completed its C Round financing of several hundred million yuan. This round of financing was led by Shidai Bole, and co-invested by Haier Capital and Royal Sea Capital.  

 

Starmerx, a national high-tech enterprise, was rated the "Quasi-Unicorn Enterprise in Guangdong-Hong Kong-Macau Greater Bay Area" in 2018. As a tech company that uses IT technology to drive cross-border e-commerce supply chain, Starmerx builds its own brand through "big data-based selection of products + OEM production". The categories of products it sells cover clothing, toys, household appliances, and 3C electronics. It trades in markets of North America, Europe, South America, Southeast Asia, and India. In addition to the principal e-commerce business, Starmerx's business also involves the ancillary services, including the overseas operations of the SKYWHALE brand, Xingzhou education for cross-border e-commerce professionals, overseas warehouses and software, and other comprehensive services.


As the legal counsel for Starmerx, DeHeng set up a project team led by Shanghai office partner Ma Jun, comprising counsel Peng Chen, attorney Wang Xiaohui and assistant attorney Wan Yingying. By leveraging DeHeng's professional specialties in investment and financing, the team provided professional, high-quality and comprehensive legal services for the C Round financing of Starmerx. It is worth mentioning that DeHeng had advised Starmerx for its A Round and B Round financing respectively in 2016 and 2017. DeHeng also advised Starmerx in acquiring the famous export e-commerce website Chinavasion.com in 2018. This is an example that DeHeng supports and contributes to the growth of the client as they go through different stages.

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